Roodbac
Institutional / Public Interior
Bashundhara Residential Area, Dhaka.
14 days
975 sq.ft
The interior space of 975 sq. ft. for Roodbac, located in Bashundhara Residential Area, was developed into a small but very effective hybrid between a fashion show room and a formal conference area. The client needed a place that would allow their clothing to be shown, reviewed and then formally discussed while maintaining clarity and professionalism. The design supports both visual merchandising and decision making by balancing display and discussion. This project’s value is based on its ability to integrate an atelier-like tactile experience with the formality of a boardroom in less than 14 days with a very limited floor plan.
The original premise was a spatial disconnect. A long, thin area would need to serve as both a gallery for clothes and a serious space for clients and collaborators to discuss their projects. In an attempt to avoid creating two distinct areas the strategy was to create a one dimensional space where all activities (movement, display, discussion) occur on a single axis or line.
The primary decision made was to use the center of the space as an uninterrupted conference table. The space would become functional through the table, while both side spaces are active display areas. Clothing items are treated as part of the conversation rather than as a backdrop. Clothing will always be available for viewing, and always accessible to touch.
Materials selections have been guided by this rationale. The overall visual quality of the space has to remain minimalistic, so that fabric, color, texture of clothing can be the focal point. On the other hand, the space cannot appear sterile. White brick, wood, layered lighting were introduced into the design to create a controlled yet tactile environment allowing clients to interact physically with the product(s).
The end result is a space that facilitates critique, presentation and commerce concurrently. Creativity and commerce do not have to exist in separate environments. They can exist together in a continuous manner.
Design Details:
Interior Design Strategy: Linear organization is utilized by placing the large, central conference table in order to ensure equal traffic flow around each side of the table. In addition, continuous display rack runs along each wall; thus, all seats have an unobstructed view of the merchandise.
Finishes & Materials: A warm wood veneer and flooring provides a stable foundation, while the use of white-painted brick adds texture and tactility. A black metal display rack offers a durable and contrasting surface area for displaying garments. A matte finish on all furniture reduces glare; this becomes especially important when using screens or giving presentations.
Lighting & Atmosphere: Layered, focused lighting has been used. General lighting was provided through recessed down-lights, while LED lights were integrated into the shelves and garments. By focusing light, it helps to create accurate color representations of fabric, which creates consistency between viewing product images on computers/screens and how they appear in person.
Color & Texture: A simple color scheme consisting of wood, white, gray, and black will allow garments to be the visual focus. Texture has been used as a strategic element—brick for creating depth, rug for softness, and metal for sharpness—to create a well-rounded sensory experience within the space.
Furniture & Construction: The custom-built conference table includes built-in computer displays that are easily connected to support presentations without clutter. Storage has also been included via built-in shelving at each end of the table to keep the perimeter clear of clutter while providing ample storage. The ergonomic chairs will help users remain comfortable during long periods reviewing products.
Visualization & Experience: Visualizations of the design (e.g. still images and 360° walk-throughs) provided a very high level of detail to help the client understand how the space would function, including the ability to test layout options prior to build-out; verify lighting effects; and determine the number and location of displays relative to circulation paths and brand identity.
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Yes. A complete conference room can be designed around the company’s requirements, available space, meeting capacity, workflow, technology needs, and professional image. The design can include space planning, furniture, lighting, materials, branding elements, and technical requirements.
The layout should consider room dimensions, number of users, meeting requirements, circulation, furniture placement, screen visibility, and available services. A well-planned layout allows people to move comfortably while maintaining clear communication during meetings.
Yes. Technology requirements can be considered during the interior planning stage. Screen placement, electrical points, concealed wiring, presentation equipment, video-conferencing systems, and other technology-related elements can be coordinated with the overall interior design.
Acoustic planning can help reduce unwanted echo and improve communication during meetings. Depending on the space, suitable wall and ceiling treatments, flooring, furniture, and other acoustic elements can be incorporated into the interior design.
Brand identity can be incorporated through colors, materials, feature walls, furniture details, lighting, signage, and other interior elements. These elements can be coordinated with the overall design to create a professional environment that reflects the company’s visual identity.
Yes. Custom furniture can be designed according to the room dimensions, functional requirements, storage needs, and overall interior concept. This can include conference tables, storage units, reception counters, workstations, wall units, and other built-in elements.
Working drawings translate the approved design into clear, buildable information for execution. Depending on the project, they may include furniture layouts, ceiling plans, electrical requirements, elevations, material details, and other technical drawings needed for site implementation.
Office interior execution involves implementing the approved design through coordinated construction, furniture installation, electrical and lighting work, finishing, and other site activities. Project supervision helps maintain the planned design, workmanship, materials, and overall quality throughout the execution stage.
The process generally begins with consultation and site measurement, followed by space planning and concept development. After the design is reviewed through 3D visualization, working drawings and BOQ or cost planning can be prepared before moving into execution, supervision, and final handover.
Kazi Family
Since 2010, a Dhaka-based interior and architectural firm with 873+ completed projects across Bangladesh. We specialize in residential, commercial, and hospitality spaces, delivering end-to-end design and execution solutions.
